Your business advisor with a cofounder’s mindset - Making your complicated business problems simple and solvable.

 (without giving up equity)

Problems I Solve


Your offers are too complicated, making delivery heavy, inconsistent, and unprofitable.

Your pricing is too low, forcing you to take on more clients than your bandwidth can support.

Your sales process lacks structure, so you rely on personality or scripts instead of precision and psychology.

Your delivery systems are unclear and rely on you, leading to custom work, scope creep, and reactive choices.

Your decision-making is emotional instead of objective, causing delays, overthinking, and misaligned choices.

Who I Solve Them For


You run a marketing or creative service business, consultancy, coaching, or fractional role.

You’ve been operating for 2+ years with an offer that produces results for your clients.

You’re exhausted — not because of clients, but because your price is too low and your delivery is too heavy.

You want clarity, structure, and premium pricing — and you’re willing to do the work.

You value directness, accountability, and uncomfortable truth. You want to create a business that loves you back.

Solopreneur Transformations


Email marketing for coaches and ecommerce

Before

  • Fulfilling client work 60 hours per week
  • Average client retainer $1,200/mt
  • Feeling exhausted and thinking about returning to agency employment

After

  • 50% reduction in fulfillment time
  • $4,000/mt+ average retainer (same deliverables)
  • Hired 2 staff and simplified workload

Full service digital marketing agency

Before

  • Marketing not connecting with high value prospects
  • Sales cycle well over 45 days
  • Offers lacked urgency and conversions were low on big opportunities

After

  • Messaging deeply resonating with target market
  • 70% Reduction in sales cycle timing 
  • 20% Average client retainer increase

Hypnotherapist for entrepreneurs

Before

  • Following rigid sales scripts and felt awkward
  • Struggling to close $35k offer with consistency
  • Sales process felt complicated and inconsistent

After

  • Simplified, psychology-driven sales flow
  • Confidently closing with 35% price increase
  • Clear systems for calls, funnels, and tracking

Fraction CFO and Bookkeeping service

Before

  • Team stuck in indecision and communication gaps
  • Messaging centered on self, not clients
  • Losing motivation and clarity as a leader

After

  • Simplified direction and client-focused message
  • Improved team alignment and speed
  • Regained clarity and consistent execution

About Me


Ran a remote Google PPC firm since 2012. Worked with clients like Volvo, Pataks, and Canadian Govt.


Trained over 200 people in sales with 2500+ hours of sales call reviewed.


Acted as a fractional CMO responsible for marketing and growth for Sante Bespoke and Natren Probiotics ($20+m annual revenue).


Consulted with dozens of service based companies helping them build sales processes and improve their offers.


Lived in and travelled to 15+ countries - hosting entrepreneur dinners and masterminds. 

Interested in my help? We have a few options.

Let's start with a conversation. Send me a message on WA or book a meeting on my cal. 

Not ready for help? Connect with me on FACEBOOK or get great free training via EMAIL.